marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Fresh insights on government, association, and non-profit marketing in a Web 2.0 world

emailrss

Archive for November, 2007

November 14, 2007

Google denies gPhone rumours, introduces Android instead…

A very important message came out today via YouTube from Google’s CTO Sergey Brin with an aim to shift focus from the non-existent gPhone to a much larger and important innovation dubbed “Android”. What the heck is Android? Essentially it’s Google’s new open-source mobile platform which will very likely revolutionize and completely democratize the mobile world. Google is following in GoldCorp’s successful “GoldCorp Challenge” initiative by launching the Android Developer Challenge, which will provide $10 million in awards — no strings attached — for great mobile applications built on the Android platform. That’s right, Google’s R&D department now encompasses all the programmers in the world.

Marketers start your engines! If you haven’t considered mobile channels yet, now is the time.

[youtube=http://www.youtube.com/watch?v=1FJHYqE0RDg]

1 Comment
  • share this
November 12, 2007

Need a way to efficiently share your media-rich presentations? SlideShare is the way to go!

SlideShare

One of the most useful tools I have come across recently is an application called SlideShare. It is essentially the world’s largest community for sharing presentations on the web. And it’s free. Forget about converting your bulky PowerPoint’s into PDF’s for download (which stats show over and over again are not downloaded anyway), these presentations can be easily emailed or embedded on your website while residing on the SlideShare server.

Next time you have a major presentation to prepare, see what’s already out there. Obviously I don’t recommend outright plagiarism, but rather the recycling of well-known content in order to be able to put focus on contributing new information to advance your particular field/discipline. Always provide sources and give credit where credit is due. This is “community” at its best.

Unfortunately, I don’t think WordPress allows me to embed the following sample Social Media presentation from Joseph Jaffe, however clicking on the link will take you there. Please note, that I will soon be moving this blog permanently to my own domain (www.mikekujawski.ca –>only redirects at present time) using the wordpress.org open-source application where I will have much more control. Be sure to subscribe to the new rss feed when it comes out.

Cheers!

0 Comment
  • share this
November 07, 2007

New website, new look!

I usually try to avoid any kind of work related promotion on this blog, however seeing as how my work and personal passions (leveraging social media marketing to improve society) are fully intertwined, I thought it would be a good opportunity to mention that the Centre of Excellence for Public Sector Marketing finally has a new website. Please browse around and let me know if we’re missing any key components. Or better yet , fill out our quick usability survey. I have integrated numerous rss feeds into the site (including a CEPSM newsfeed), so that content is continually updated and can be viewed on various platforms and devices. If you know of any good links to public sector marketing resources, please let me know so that I can add them to our “community” section. Finally, if you haven’t done so already, please join the Public Sector Marketing Society to stay in touch and network with others in the field. For those of you that speak French, please note that our equivalent French site should be up in the next few weeks.

10 Comments
  • share this
Page 2 of 3123