Someone at Public Works and Government Services Canada (PWGSC) gets it!

One of the things on my Christmas to-do list was to write a quick blog entry about PWGSC’s internal newsletter called “Within Reach”. Why you may ask? It is perhaps the most informative piece of text on the subject of digital marketing to ever come out of the federal government. Every government employee involved in any aspect of marketing and/or communications should be reading this newsletter. It features an easy-to-read, well organized layout that is pleasing to the eye, but above all, it has useful CONTENT.

The latest edition features great informative articles on how to build traffic to your website, how to measure ROI effectively, the importance of the Official Languages Act, new contracting tools, and that’s just the beginning! Here is a sample screenshot of what it looks like (first page only), you can download the full latest PDF copy here (English or French).

Now, because it is internal to the government, please e-mail me if you wish to be added to the mailing list (I will let the authors know ASAP). I believe the newsletter is sent out on a quarterly basis.

Happy New Year everyone! I will see you in 2008!

Cheers,

MK

Merry Christmas – Joyeux Noël !

Thank you for sharing your thoughts and comments throughout the year. Each and every little contribution to the millions of conversations going on out there pushes this new and evolving field of Social Media Marketing one step further.

I will be re-charging my batteries over the next few days since the Jan-March period will be busy beyond belief (here at CEPSM) with some major national marketing strategies (including a recruitment strategy for the Department of National Defence) that I will be able to tell you more about when we receive the contracts. You can rest assured that we will be making some serious recommendations involving social media.

I wish you and your families all the best!

Merry Christmas!

Rogers is testing an invasive process of splicing information into webpages as you browse them!

Even when I put my personal thoughts about Rogers as a company aside (not so great in case you’re wondering), I find this proposed move absolutely appalling. Rogers Cable is prepping a technology that puts its own content on the homepage of Google and other sites its broadband customers visit. This completely defeats the purpose of “net neutrality“. For examples of the potential implications of such a move, read the full Wired Magazine article.

In their defense, Rogers has stated that they will be carefully monitoring customer reactions during the testing phase early next year. I hope that Canadians will be smart enough to protest this move and see it as a serious invasion of their “neutral” web experience.