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marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

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Speaking 

international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Fresh insights on government, association, and non-profit marketing in a Web 2.0 world

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December 30, 2007

Someone at Public Works and Government Services Canada (PWGSC) gets it!

One of the things on my Christmas to-do list was to write a quick blog entry about PWGSC’s internal newsletter called “Within Reach”. Why you may ask? It is perhaps the most informative piece of text on the subject of digital marketing to ever come out of the federal government. Every government employee involved in any aspect of marketing and/or communications should be reading this newsletter. It features an easy-to-read, well organized layout that is pleasing to the eye, but above all, it has useful CONTENT.

The latest edition features great informative articles on how to build traffic to your website, how to measure ROI effectively, the importance of the Official Languages Act, new contracting tools, and that’s just the beginning! Here is a sample screenshot of what it looks like (first page only), you can download the full latest PDF copy here (English or French).

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Now, because it is internal to the government, please e-mail me if you wish to be added to the mailing list (I will let the authors know ASAP). I believe the newsletter is sent out on a quarterly basis.

Happy New Year everyone! I will see you in 2008!

Cheers,

MK

4 Comments
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4 Responses to “Someone at Public Works and Government Services Canada (PWGSC) gets it!”

  1. Laura Carew says:
    January 8, 2008 at 5:28 am

    Hi Mike,

    Thanks for the heads up on the newsletter. I didn’t know it existed and I just came from PWGSC! I’ll be sure to sign now.

    Best wishes in 2008!

    Laura

    Reply
  2. Mike Kujawski says:
    January 8, 2008 at 8:49 am

    No problem! Best of luck in 2008!

    Reply
  3. Carlos V. Roman says:
    August 29, 2010 at 1:36 pm

    Mike, I just came across this post and realizing that its from 2008 do you have anything new related to the subject?

    Thanks!

    Carlos V. Roman
    PublicWorksAgency.com

    Reply
  4. Mike Kujawski says:
    August 30, 2010 at 7:50 am

    Hey Carlos, do you mean to the subject of this post (i.e. PWGSC newsletter) or to strategic public sector social media engagement in general, which is the subject of this blog?

    Reply

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