When you let everyone play…nobody wins.

Here’s a great example of why targeting is so important. The ad below is from a rapidly growing job search website (The Ladders) that actually has a specific niche/target audience: “$100K + jobs” only.Contrast this to Monster.ca or Workopolis which are both cluttered with everything from Taco Bell positions to molecular biologist positions in Arizona.

 

 

Our organization recently had the privilege of working on a marketing strategy for the Staffing and Assessment Services Branch at the Public Service Commission. At one point the question came up of whether or not they should group their executive resourcing service with regular recruitment. I think you can guess what my answer was…

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