Comments on: Simple Lesson in Public Sector/Non-Profit Website Return on Investment (ROI)

By: Erik Roza

Erik Roza — Sat, 28 Nov 2009 13:43:09 +0000

Hi, I’ve just now stumbled upon your blog whilst hunting around online as I am looking for some info on debt relief!. It’s a good site so I have bookmarked your site and intend to come back another day to give it a more detailed browse when I can give it more time.

By: Jon Whitehead

Jon Whitehead — Thu, 23 Apr 2009 03:35:20 +0000

Hi Mike
Great post and good to see an approach to this not entirely focussed on ecommerce.
The guys from ZaaZ, Jason Burby and Shane Atchison have a great tool on Clickz that allows calculation of ROI over time in terms of optimisation. Its useful for non commerce sites as it allows a success event, not just a sale
http://www.clickz.com/Website-optimization-ROI-calculator They also authored the excellent Actionable web analytics which details their methods for monetising content, sites etc – always an issue for government sites
cheers
Jon

By: Laura Wesley

Laura Wesley — Fri, 06 Feb 2009 18:30:41 +0000

Having worked in web analytics within the Government for a number of years, I can truly attest to the need to measure the success of our web sites. Thanks for writing about this Mike.

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By: Mike Kujawski

Mike Kujawski — Sun, 08 Jun 2008 15:23:30 +0000

That’s great Jeff! Let me know how it goes.