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Mentoring 

marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

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Speaking 

international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

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Archive for March, 2008

March 05, 2008

Social Media Explanatory Diagrams and Statistics

Out of the plethora of simplified Web 2.0/Social Media Application diagrams that I’ve been “Digging” through lately and adding to my collected workshop material ; I really like the one I posted below. It provides a good breakdown (for beginners) of some of the more common applications out there along with their primary purpose.

social-starfish2.jpg

I also like this diagram from Forrester Research, on the various segments (by usage behaviour and age) of social media.

social-media-segments1.jpg

Finally, the graph below illustrates specific usage among the general aggregate U.S. online population vs. U.S. youth (ages 12-21).   Canadian patterns are quite similar, although we have higher relative usage of social networks such as Facebook (when you look at % of overall population).

forrester_activites.png

I figured I’d post these up for you, since by the time I get around to using them , there will likely be a whole slew of new ones that I will prefer. Let me know if any of you need something specific, I’ve got quite a hefty collection.

Do you have any favourites yourself? Let me know!

*Note to all Americans: the “ou” in the word “favourite” is intentional; that’s how we spell up here.

Cheers!

MK

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