marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively
international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0
Public Sector Marketing 2.0 - Fresh insights on government, association, and non-profit marketing in a Web 2.0 world
I think that every single frustrated ad-agency employee or client-side marketing person (public or private sector) should have a look at this video. I just had to send it to some of my own clients…
http://view.break.com/542649 – Watch more free videos
Up until now, I have always found it somewhat difficult to explain the Social Media Press Release to newbies. Typically, I would say that it’s basically your press release, stripped of the fluffy BS (facts only) and geared specifically at online influencers (i.e. bloggers, podcasters, etc… from your target audience). The other difference being that it consists of rich multimedia (photos, videos, etc…) and social capabilities (recommended tags for social bookmarking, rss feeds, embeddable media, etc…). I would then show people the SHIFT Communications SMPR Template along with some concrete examples from both the public and private sectors. All in all, a hefty process during which some people would get confused (mainly since in reality, most SMPR’s do not follow a particular template).
I’m still waiting for Lee Lefever from Common Craft to come out with one of his videos on the topic, but in the meantime I found this video by the CNW Group (large media monitoring organization). I have no affiliation with them whatsoever, I just like the video.
What do you think? How do you explain SMPR’s in a presentation or to a client?
Last week I had the privilege of presenting my third session at the Canada School of Public Service (CSPS) - Armchair Discussion Series. This time, the topic was Social Media Monitoring – 10 Free Tools For Finding Out What People Are Saying About Your Organization. I chose to present this as a follow up to my “Social Media 101″ and “Social Media & The Canadian Government” topics. I figured it was time to give people some hands-on examples of how to “listen” to the social media “conversations” occurring all around them. More importantly, I wanted to show public servants that they can use these tools right away, for free! I have posted up the presentation on SlideShare (embedded below) and provided the URL’s to each tool that was demonstrated live during the session. Note that even though I have listed ten tools, they are not necessarily in order. I didn’t want to provide a “Top 10″ list since at the end of the day, the best tools depend on what the objectives are. Without knowing these, only broad suggestions can be provided. That being said, I did point out during the presentation that Google Reader (for aggregating content) and Twitter Advanced Search (for real time discussion monitoring) are my two personal favourites. Which monitoring tools do you swear by?
