marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0

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Archive for May, 2009

May 28, 2009

Apps for Democracy “Community Edition”

I’m heavily buried in the process of preparing my materials for the upcoming MARCOM 2009 conference, however I wanted to post this up rather than just tweet about it. Basically, Apps for Democracy , the Washington D.C crowd sourcing initiative that I often use in my presentations, has just launched a new initiative called Apps for Democracy “Community Edition”. Citizens get to submit their community improvement ideas in real-time and vote using this insights portal.

Why do I think this initiative will work? Because last time they had very little support and yet they managed to have citizens develop 47 applications in 30 days using crowd sourced government data. The estimated cost had they gone through the RFP process, would have been $2.3M, not to mention 12 years of procurement. The total cost ended up being the prize money of $50K. The ROI therefore was 4000%.

Have a look at this video if you’re confused.

Apps For Democracy Community Edition from Peter Corbett on Vimeo.

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May 25, 2009

Bishop orders: “Thou shall not tweet”

From time to time my father sends me quick scans of interesting newspaper columns and/or stories in case I miss them myself. Today he sent me something I just had to share with you. It’s an article from Saturday’s Ottawa Citizen entitled “Thou shall not tweet” about a Scottish Bishop ferociously opposed to digital communication channels. I have pasted it below along with some of my own comments.

twitter article

Ok, so first and foremost, in defense of the Catholic Church, I should point out that this is an isolated incident of a particular Scottish Bishop (albeit highly prominent). That being said, comments from senior officials like this definitely don’t help the Church’s overall goal to be more “in-tune” with the times.

So what’s wrong with the Bishop’s comments?

Nothing at all. Everything the Bishop is saying here makes sense, including my favourite line:

“We should avoid an obsessive need for virtual connectedness and develop primary human relationships, pursuing true friendship with real people.”

Here’s what he completely missed the boat on: THESE ARE ALREADY REAL PEOPLE BEHIND THE TOOLS!

The “obsessive need” he is referring to is not for “virtual” connectedness, it’s for connectedness with other humans! The same need that has existed since the first human set foot on this planet. What’s new here is that these channels drastically amplify the spectrum of potential human connections that individuals can now make.

Last I checked, my Facebook friends were pretty real, in fact I spent Saturday enjoying some quality time drinking beers at a friends bar (for my buddy’s birthday) and then ripping up the dance floor at a club across the street.  How did I find out about the birthday get-together? Facebook. How did my other friend organize a scattered group of “late-twenty somethings” to come to his bar in a few short hours? Facebook. I don’t “hang-out” on Facebook, I use it to augment and strengthen my “physical world” friendships. Let’s shift to Twitter for a second. In the last 6 months, I have invited at least twenty “virtual business connections” out for a coffee or a quick lunch. These are people that I would have never met without social media channels that managed to bring us together. A few of these I now meet in-person on a regular basis but sometimes staying in touch on Twitter is absolutely sufficient. Much better than the alternative; not connecting at all. I simply don’t have enough time in each day for in-person meetings with the hundreds of people I consider myself to be good friends with.

Here’s my point. Nobody ever said these channels are supposed to outright replace face-to-face human contact, which is what the Bishop is implying. If that were the case, then I would wholeheartedly agree with him. Someone needs to give the Bishop a nice presentation describing all the incredible human collaboration occurring right now on a global scale thanks to these channels. Not just in the developed world, but in developing countries as well.

Next time let’s hope the Bishop does his research. I suggest a few good books as a starting point (in case the Internet is evil):

* Wikinomics – Don Tapscott
* Grown Up Digital – Don Tapscott
* Here Comes Everybody – Clay Shirky
* Groundswell – Charlene Li & Josh Bernoff
* Tribes – Seth Godin
* Naked Conversations – Shel Israel & Robert Scoble
* The Long Tail – Chris Anderson
* The Wisdom of Crowds – James Surowieki
* Join the Conversation – Joseph Jaffe
* Cluetrain Manifesto – Rick Levine, Chris Locke, Doc Searles, Dave Weinberger

And of course, no intro research would be complete without some videos by my favourite cultural anthropology professor Michael Wesch.

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May 20, 2009

Same monitoring tools, new look, more functionality.

I’ve always been a fan of apps that try to present complex information in a simple manner. When it comes to social media monitoring, it’s very easy to get overloaded with information. Back in the fall I posted up my Social Media Monitoring – Top 10 Tools presentation onto slideshare. To my surprise, it immediately made it to the front page and has since had almost 6000 views and over 750 downloads. Many of the tools have since been updated and a plethora of new ones have seen the light of day. Here are some basic ones that have since been updated quite a bit:

Facebook Lexicon (new edition)

Use this tool to gauge the conversation occurring within Facebook. The new version includes demographic, psychographic and geographic data.

lexicon

TwitScoop

This is a tool that let’s you observe the aggregate live discussion on Twitter in real-time (in the form of a tag cloud). I’d be surprised if every single modern news outlet in the world right now isn’t listening in on this. Variations of this tool allow you to form tag clouds of specific groups of people.

twit scoop

Technorati Blog Search Graph

While not necessarily the best tool out there for monitoring blogosphere discussion, where Technorati really comes in handy for me is with it’s updated graph monitoring feature that allows you to track various keywords/keyphrases. It’s best used as a visual performance benchmark when you are trying to increase discussion levels in the blogosphere on a particular topic within a specified period of time.

technorati

Let me know if you know of any other old tools out there that have recently gotten a makeover!

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