Ok I’ll admit it. I’m excited about this because Public Safety Canada has been one of my long-standing clients (social media training, social media strategy development and social marketing) for well over 3 years. Specifically, the Emergency Preparedness Branch, which is responsible for the Get Prepared initiative.
The intent of “Get Prepared” is simple: “To ensure Canadians (during an emergency) are prepared to be self-sufficient for at least 72 hours while emergency workers focus on people in urgent need”.
There are three easy steps for Canadians to do this as illustrated in the image below and on their website. In terms of measurement, Google Analytics conversion goals have been set up to measure the successful navigation through each step. This is a great example of tying your website goals directly into your branch/organizational goals).
Here are some of the social media engagement steps they have taken that I’m excited about:
- Social Media Press Releases in both English and French
- Organic, genuine, strategic blogger relations (in this case with mommy bloggers). Have a look at an example here (note the comments).
- Lee Lefever video entitled: “Preparing a Family Emergency Kit” in both English and French (English version embedded below).
There are still many internal roadblocks that need to be overcome, however this team is definitely making strides in the right direction. Let me know your thoughts!