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Same monitoring tools, new look, more functionality.

I’ve always been a fan of apps that try to present complex information in a simple manner. When it comes to social media monitoring, it’s very easy to get overloaded with information. Back in the fall I posted up my Social Media Monitoring – Top 10 Tools presentation onto slideshare. To my surprise, it immediately made it to the front page and has since had almost 6000 views and over 750 downloads. Many of the tools have since been updated and a plethora of new ones have seen the light of day. Here are some basic ones that have since been updated quite a bit:

Facebook Lexicon (new edition)

Use this tool to gauge the conversation occurring within Facebook. The new version includes demographic, psychographic and geographic data.



This is a tool that let’s you observe the aggregate live discussion on Twitter in real-time (in the form of a tag cloud). I’d be surprised if every single modern news outlet in the world right now isn’t listening in on this. Variations of this tool allow you to form tag clouds of specific groups of people.

twit scoop

Technorati Blog Search Graph

While not necessarily the best tool out there for monitoring blogosphere discussion, where Technorati really comes in handy for me is with it’s updated graph monitoring feature that allows you to track various keywords/keyphrases. It’s best used as a visual performance benchmark when you are trying to increase discussion levels in the blogosphere on a particular topic within a specified period of time.


Let me know if you know of any other old tools out there that have recently gotten a makeover!

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One Comment

  1. Devin McGee

    Sick article buddy! Thanks for sharing. This stuff is super fascinating. I am bogged down in coursework right now but after exams are done I’m going to try to immerse myself in this stuff. Haha I feel so behind, count me in for that chat you mentioned when I make it back home.



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