Comments on: Government obsession with newspaper coverage

By: Roy P.Talbot

Roy P.Talbot — Thu, 24 Dec 2009 23:45:50 +0000

Thanks allot for sharing this useful post!
I found a youtube video about watching tv online that I would like to share: international tv online..
But seriously, amazing post and thanks so much !!
i look ahead to your next article !!

By: Massimo Bergamini

Massimo Bergamini — Wed, 11 Nov 2009 19:54:07 +0000

Good post Mike! The key, as you and I discussed a while back, is that mainstream and social media are complementary, particularly in these, the early days of online media. The way for governments to look at the problem (and the opportunity) is that traditional strategic media engagement can be used to spark citizen interest in a conversation; but new media channels must then be open to allow that conversation to take place. Of course, that is assuming that governments (and other organizations) are interested in a conversation!

By: Ana Lissansky

Ana Lissansky — Fri, 30 Oct 2009 15:37:14 +0000

Hi Mike,

Thanks for discussing this. Given some of the comments above, I’d like to ask: What about the online “push” mechanisms? (Display ads, video-embedded ads, ads in games, Content Marketing/Viral Marketing (Content that will rise in popularity/go viral due to its value, thereby generating awareness of an issue), Proactive Media Relations, Corrective Blogging etc.) Either way, I’m not sure government spends enough time/resources on “where Canadians are spending their time” i.e. more and more so online. The proportion of communications budgets’ online spend has generally been so out of sync with the percentage of time Canadians spend online (including mobile). However, I am seeing some shifts in the right direction.

Cheers,
@Lissansky

By: Alain Lemay

Alain Lemay — Fri, 30 Oct 2009 14:38:08 +0000

I understand your point completely Mike. As a web analyst (for the Government of Canada) I see too many of my colleagues doing their job with blinders on.
Nothing personal Matt but your reaction is usually the same reaction I get when I suggest using more social media.

People react (and I am not implying that this was your reaction) as if I am trying to take something of theirs and replace it with some newfangled gadget. Just so we are clear, no one is suggesting we drop traditional comms channels for social media. Every channel has a purpose and an audience, be it newspaper, tv, radio, billboards, etc.

All we are saying is that social media allows us to really target information to our audience in a new and powerful way and that we need to use these new tools in the pursuit of our organization’s goals and mission.

By: Mike Kujawski

Mike Kujawski — Mon, 26 Oct 2009 14:40:40 +0000

A simple step more departments could be doing is studying search behaviour of Canadians in particular regions by using tools such as Google Insights for Search. This way they can cater their digital content to match the language of the target audience in question.