2009 Social Media User Segments
A while back I read the book “Groundswell” by Charlene Li and Josh Bernoff from Forrester Research. I was very impressed at the time, with what seemed to be the most comprehensive analysis of social media user segments available, explained very nicely in a book. I have since used many of their graphs and diagrams in my presentations, however I always wished that there was a better way to use their research. Naturally, this goldmine of data was bound to evolve into something more interactive, customizable and useful for people actually trying to apply it. Enter the Consumer Profile Tool (below), now with 2009 data, including Canadian statistics!
It’s pretty much self-explanatory. However, for specific descriptions of each segment, please refer to the following presentation:
->@mikekujawski: Social Media User Segments – A great online tool for all of us! http://bit.ly/dtogaa
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A great Forrester tool for sifting through 2009 social media user segments: http://bit.ly/9GVn7r -thank you @kmedow for the link! #gc20
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2009 Social Media User Segments « Public Sector Marketing 2.0 – Mike Kujawski’s blog on strategic marketing & socia… http://ow.ly/16tzpF
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2009 Social Media User Segments http://bit.ly/bqDTRH
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Forrester launches tool that lets you pull TA behavioral data via Social Media consumption. http://bit.ly/bqDTRH ( via @mparent77772 ) #in
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