marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Fresh insights on government, association, and non-profit marketing in a Web 2.0 world

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February 25, 2010

Modern computer proficiency training for non-techie marketers & communicators

A few weeks ago our organization (CEPSM) sent out an e-newsletter to our database gauging the level of interest for a new workshop we are thinking of offering. We’ve received some pretty positive initial feedback so I figured I’d test this out a bit further with you, my blog readers ( if you don’t already subscribe to the CEPSM newsletter that is).

Here’s the scoop:

Over the course of the last few years of working with our clients, we have found that in general, marketing and/or communications professionals interact with a wide array of stakeholders (i.e. agencies, translators, consultants such as us, etc…) on a weekly, if not daily basis. Often times, what seems like basic knowledge to these stakeholders(i.e. file formats, resolutions, basic copy & paste HTML embedding, etc…) is poorly understood by marketers and communicators. As a result a great deal of back and forth time is wasted on emails and meetings that could have been avoided.We are currently exploring opportunities to create high-level web design and graphic design courses (in partnership with another organization) specifically designed for strategic public sector and non-profit marketing and communications professionals that have received little training on the various technological tools and applications that could potentially make their day-to-day jobs much easier.

What I need you to do:

Fill out this ridiculously short online survey to help us determine if there is a need for this sort of thing or if we’re all crazy.

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