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Mentoring 

marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

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international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

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April 17, 2011

Gatorade Mission Control = True Business Intelligence

I know I sound like a broken record whenever I stress the importance of monitoring social media as a form of business intelligence, so instead I thought I’d share this video with you. Surprisingly I only saw it for the first time at the #social2011 conference in Boston, but it’s been around for a while. More importantly, Gatorade has been actively listening and engaging at a strategic level like this for some time. Humour me for a second, and let’s imagine government departments here in Canada had rooms like this set up to monitor their programs and initiatives. Waste of time or the obvious future?

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