Month: October 2013

Massive geographical and cultural differences in online sharing

Published by Mike Kujawski on October 30, 2013

I recently saw a fascinating presentation from KPCB entitled “Internet Trends 2013” where I came across the above chart from Ipsos OTX. It basically illustrates current comfort levels with “online sharing” across numerous countries around the world (note: I modified the chart by also highlighting Canada in red).

Context

The survey was published on May 14, 2013. The underlying data was derived from an online survey (weighted sample size of 12,000 across 24 countries) conducted between January 1-18, 2013. The survey question was “Describe how much you share online (including status updates, feelings, photos, videos, links, etc…)”. The chart shows only people that responded by selecting either “Everything” or “Most Things”.

Gamification: Silly fad or important trend for marketers?

Published by Mike Kujawski on October 10, 2013

Almost two years ago now I wrote a blog post entitled “Gamification can change behaviour. I have proof“. Since that time, I have become even more interested in this emerging trend and its potential applicability towards societal issues. Last spring, I decided to do some additional research on the topic and create a visual presentation derived from various materials available publicly on the web (both academic and commercial). I ended up delivering the resulting presentation attached below at the 2013 MARCOM Annual Forum.