marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively
international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0
Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world
Subscribe Here
This is a great little social technology summary image from Forrester Research that I use in many of my web strategies. Let me know if you know of any similar summaries that are more up-to-date.
Be sure to read this article, I couldn’t explain it better myself: Bounce Rate’ as the Sexiest Web Metric Ever – by Marketing Profs.
Start measuring your website bounce rates everyone! Don’t let other metrics fool you. Having 50,000 unique visits a month to your website means nothing if 50% of people leave without clicking on a single link within your site. This is the metric that turned the web design industry upside down when people started to realize that their flashy expensive splash pages were scaring away precious traffic (See my blog entry on SPLASH pages).
It’s a great way to measure the effectiveness of particular keywords as well. If WebTrends is too confusing for you, try downloading and setting up Google Analytics for free to find out your website bounce rates today! (Actually you have to give the software 24hrs before it starts bringing back data to you). Good Luck.
I often come across clients that dread the thought of having to do any sort of marketing research since they assume it requires hiring an expensive marketing research firm or using precious, overworked, internal resources. While this is true for a comprehensive in-depth analysis, a quick online survey is a different story. If you haven’t yet heard of services such as surveymonkey or the new Facebook Polls , then please join today and start saving taxpayer money!
Surveymonkey allows you to create and design your own online survey in minutes. Once you are done the design (numerous templates are available), you are provided with a link which can be sent to your list or posted on your website. What’s more, basic analysis is automatically done for you. For those wishing to do a more comprehensive analysis, the raw data can be downloaded and analyzed in a program of your choice (Excel, SPSS, SAS, etc…)
Facebook Polls is explained in this excerpt from an article by Alicja Gulajski of Market2world.com :
June 1st, 2007, Facebook Polls was launched. This product creates great value for marketers: this tool can be used to create brand awareness and gather critical information about your brand from Facebook community members.
For example:
Facebook Poll users create a question (with up to 5 answer choices) and are able to target the poll based on age, sex, location and even profile keywords. There is an initial $5 insertion fee, but the poll creator chooses the bid amount – the amount the user is willing to pay per response. Depending on the bid, and the anticipated results, Facebook estimates the wait time before results are received. Currently bids range from $.10 to $1.00 per response, according to TechCrunch.
The advantage of using Facebook Polls of course, is access to the more than 24 million active users, and over 100,000 new registrations per day since Jan. 2007. Not only is this a significant audience, it is segmented for you! You can target specific groups based on geographic areas, psychographic characteristics, age, etc…
What are you waiting for? Get started!
