Privacy? What’s that?

The largest shift I’ve seen over the course of the last year in the digital space has been regarding the concept of privacy.

As always, I like to start with a definition:

“Privacy is the ability of an individual or group to seclude themselves or information about themselves and thereby reveal themselves selectively. The boundaries and content of what is considered private differ among cultures and individuals, but share basic common themes. Privacy is sometimes related to anonymity, the wish to remain unnoticed or unidentified in the public realm. When something is private to a person, it usually means there is something within them that is considered inherently special or personally sensitive. The degree to which private information is exposed therefore depends on how the public will receive this information, which differs between places and over time. Privacy is broader than security and includes the concepts of appropriate use and protection of information.” -Wikipedia

QR Codes – Why you need to know what they are

They’ve been around since 1994, you’ve likely seen them and maybe even used them unknowingly,  however QR (Quick Response) codes have been given a new birth thanks to modern smartphones.

What are they?

“A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.”- Wikipedia.

If your service/product sucks then it’s really going to suck online

Those of you that know me personally, know that I like to be blunt, no beating around the bush. This isn’t always easy when dealing with clients, but is often necessary nonetheless. One issue I have run into on a few occasions now is organizations thinking that social media engagement is the be-it-end-all solution to all of their marketing problems. Usually the mentality behind this is that social media engagement will allow them to drastically increase awareness of their product/service at very little cost and have more people using it as a result.