marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively
international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0
Public Sector Marketing 2.0 - Fresh insights on government, association, and non-profit marketing in a Web 2.0 world
I recently received an email from a gentleman named Rod Deacon (Public Affairs Bureau in Victoria B.C.) with some information regarding the Apps 4 Climate Action initiative. I wanted to share some of his “public” information with you to give it added visibility.
I love the Olympics. Besides the excitement of the actual events, I love the sense of camaraderie, national unity and general goodwill that the games bring with them. While it’s true that Vancouver has had its series of mishaps, including a tragic death, the overall spirit of the games can be felt radiating out of the homes and workplaces of our great country.
What’s really exciting about these games is that they mark a new era of interaction and engagement during a global sporting event. I remember only having two options as a kid during past Olympics: watch a select few live events on TV (time-zone permitting) or listen to them on the radio. The rest I would pick up on during the evening news or the next morning’s paper.
A while back I read the book “Groundswell” by Charlene Li and Josh Bernoff from Forrester Research. I was very impressed at the time, with what seemed to be the most comprehensive analysis of social media user segments available, explained very nicely in a book. I have since used many of their graphs and diagrams in my presentations, however I always wished that there was a better way to use their research. Naturally, this goldmine of data was bound to evolve into something more interactive, customizable and useful for people actually trying to apply it. Enter the Consumer Profile Tool (below), now with 2009 data, including Canadian statistics!
