marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively
international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0
Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world
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This is a great little social technology summary image from Forrester Research that I use in many of my web strategies. Let me know if you know of any similar summaries that are more up-to-date.
I have always been a big advocate of websites that have a clear call to action based on their objectives. The most popular design I see is the “1-2-3″ step concept. Example sites are: www.smartmoves.ca, www.mycanadaday.com, www.ready.gov. Can someone tell me what the disadvantages are of using this sort of strategy? I want to be able to play the devil’s advocate. As far as I see it, the 1-2-3 concept is fully measurable and helps address the short attention spans of today’s web surfers.
