Quite a bit of my consulting work lately has focused on helping clients counter false information spreading online. This sort of engagement can very quickly lead to rough and murky waters, especially if an organization does not arm itself with proper ongoing situational awareness tools in order to differentiate between the bad actors who are steering the narrative and the people unknowingly posting false information.
I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape. While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. The following post is a slightly modified version of what I came up with. Continue reading “Updated social media definitions, categories, and top tools of 2016”
Over the course of the last year, I have noticed a rapidly rising organizational interest amongst my clients in using “text messaging” for communications purposes; specifically for opt-in notifications. The main reasons are quite obvious:
- 26.3% of Canadian households have no land-line (Convergence Consulting Group, 2014)
- The smartphone penetration rate is now at a staggering 63% in Canada (Ipsos, 2013)
- 96% of smartphone users text message (Acision, 2013)
- 98% of text messages are read, compared to 22% of emails, 29% of tweets and 12% of Facebook posts (Frost & Sullivan, 2011)
- Email sucks (everyone) Continue reading “Text Messaging vs. Mobile Instant Messaging”