One week, two excellent events: #CbocSocial and #FWD50

This post features my key takeaways and notes from two events I attended earlier this month here in Ottawa.

1- Public Sector Social Media (#cbocsocial) –Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.”

2- Forward 50 (#fwd50) – “A three-day conversation on digital transformation held in Canada’s capital city, bringing together citizens, the public service, elected officials, technologists, and innovative thinkers from around the world.”

Both events were geared at the public sector, albeit very different audiences were present for each. The first event (#cbocsocial) attracted many comms folks along with those responsible for running their organization’s social media channels. The second event (#fwd50) had many senior government leaders, program and policy folks, as well those interested in the general advancement of government  through modern disruptive tech. Ideally, I would love to one day see these audiences overlap a bit more at each others events to build up cross-functional learning and reduce existing silos. I do realize however that with limited training/conference budgets it’s wishful thinking on my part. Nonetheless I found both events very valuable. Here are some of my high-level key takeaways from each along with general notes from specific sessions. Continue reading “One week, two excellent events: #CbocSocial and #FWD50”

Disruptive digital forces in Kazakhstan

Mike Kujawski - Kazakhstan

A few weeks ago I was invited to Astana, Kazakhstan by the United Nations Development Program to deliver a workshop on the latest strategic digital / social media marketing and communications best practices being used by the public sector here in Canada and around the globe. The audience was composed of about 40 Press Secretaries and Heads of Communications for the various Ministries in Kazakhstan. Continue reading “Disruptive digital forces in Kazakhstan”

What the Web Renewal Initiative (Canada.ca) is still missing

For those of you not familiar with what I am referring to, the Government of Canada (Goc) Web Renewal Initiative aims to streamline the GoC’s web presence through a single central website, Canada.ca .

What exactly does that mean?

Canada.ca features 15 user-centric themes based on the top information and tasks that visitors are looking for. The site is accessible and easy to use on any device. It offers a revamped and comprehensive media/news section with new features as well as an improved search function. Over a period of three years, approximately 1,500 individual websites will be brought together under Canada.ca to make it easier for Canadians to find information.” – Treasury Board Secretariat

Yes, you got that right, one portal website to serve as a starting point for all citizen needs that fall under federal jurisdiction.  This is by no means a new concept. Here it is fully implemented elsewhere across various jurisdictions:

Essentially the purpose here is to stop requiring Canadians to know what each department does, let alone the name of the department itself (especially in lieu of the constant name changes).

Instead, the aim is to shift the focus to the task they are trying to accomplish. In theory this is a great approach, however make no mistake, the work involved in the transition for the Government of Canada is tremendous and should not be underestimated.

Continue reading “What the Web Renewal Initiative (Canada.ca) is still missing”