marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

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Archive for the ‘Insight’ Category

September 07, 2010

QR Codes – Why you need to know what they are

They’ve been around since 1994, you’ve likely seen them and maybe even used them unknowingly,  however QR (Quick Response) codes have been given a new birth thanks to modern smartphones.

What are they?

“A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.”- Wikipedia.

August 31, 2010

Social Media and Public Sector Policy Dilemmas

While I rarely like to use my blog as a dumping ground of PDF’s, this one I really wanted to share with you. It was written by Toby Fyfe and Paul Crookall on behalf of The Institute of Public Administration of Canada (IPAC). The title of the report  is “Social Media and Public Sector Policy Dilemmas“. This is by far the most comprehensive and well written report on the subject this year. If you work for the Government, especially the Government of Canada, you need to read this.

August 25, 2010

Autonomy, mastery, and sense of purpose

I have stumbled across this RSA Animate video on a few occasions now, most recently on Kneale Mann’s thought-provoking blog, YouIntegrate. It’s an adaptation of Dan Pink’s talk at an RSA event. This video illustrates the hidden truths behind what really motivates us at home and in the workplace. I wanted to share it with you in light of what the Government of Canada is currently doing regarding innovation incentives.

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