Online Reputation Management, Personal Branding, Digital Footprints and SMM

Once in a while I like to analyze various search trends taking place in my industry. I do this primarily to see which terms are sticking and to gauge demand for specific business offerings. I first predicted a drastic rise in interest  for “social media monitoring” information 4 years ago. Search for the term has been steadily growing year-by-year ever since, however you don’t have to be Nostradamus to know that with the obvious growth of  social media, a natural first step for organizations was going to be to “listen” and see what’s going on before jumping in. Continue reading “Online Reputation Management, Personal Branding, Digital Footprints and SMM”

Unsubscribe vs. Opt-out

Our organization, CEPSM,  recently ran a database “cleaning” email campaign to remind our e-communications subscribers that they are in full control of what they want to receive and how often. While at first instinct nobody wants to see their database decline in numbers, I’m sure most people would agree that clogging your audiences’ email in-boxes with info they do not want is much worse over the long term.

I thought I had my email terminology down pat, however I recently came across a blog post from our wonderful email service provider (Blue Sky Factory) which explained the difference between “unsubscribes” and “opt-outs”. I must shamefully admit, for the longest time I thought they were the same thing. They’re not. Continue reading “Unsubscribe vs. Opt-out”

How using a marketing approach can help open data

One of the biggest barriers to the growth of the open data movement in my opinion is that nearly every open data related meeting/event is still comprised primarily of data geeks and app developers. The language that is used by this community (e.g. machine readable data, open access, genomes, geo-spatial, etc…) confuses the typical non-geek beyond hope. If you don’t capture the minds of the non-geeks out there to stimulate demand, how on earth are open data initiatives (e.g. data.gov and data.gc.ca) going to stay alive? Continue reading “How using a marketing approach can help open data”