Over the course of the last year, I have noticed a rapidly rising organizational interest amongst my clients in using “text messaging” for communications purposes; specifically for opt-in notifications. The main reasons are quite obvious:
- 26.3% of Canadian households have no land-line (Convergence Consulting Group, 2014)
- The smartphone penetration rate is now at a staggering 63% in Canada (Ipsos, 2013)
- 96% of smartphone users text message (Acision, 2013)
- 98% of text messages are read, compared to 22% of emails, 29% of tweets and 12% of Facebook posts (Frost & Sullivan, 2011)
- Email sucks (everyone) Continue reading “Text Messaging vs. Mobile Instant Messaging”
Over the last year I have had the privilege of working with a fair amount of health organizations wishing to enter the digital realm. As a result, I have performed quite a bit of research and literature review on the applicability of social media engagement and mobile technology in the public health field. The opportunities are of course tremendous, and most of the risks can be effectively mitigated through education/training as numerous proactive health organizations have demonstrated to date.
Continue reading “Can a mobile app save lives? Yes it can.”
I received a few emails recently asking me about my favourite mobile apps. Rather than responding individually I have decided to create a public blog post out of my response in case others are interested as well.
Out of the hundreds of apps (on iOS, BB and Android platforms) that I have downloaded since I purchased my first smartphone, there are very few that actually give me true utility on a regular basis. I have listed them below , organized into three categories.
For the record, I currently own an Android based Samsung Galaxy S3 as my smartphone , however my list was quite similar when I was using an iPhone 4 (nearly all of the apps listed below are available on both platforms). Also, I am not including native apps that came with my phone such as the internet browser, video player, music player, etc… which are used daily. I have also excluded any time-sensitive apps, which serve a useful purpose for a limited amount of time and then become obsolete (e.g. Olympics, Awards Shows, Superbowl, etc…).
Continue reading “A list of mobile apps that I use regularly”