marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Fresh insights on government, association, and non-profit marketing in a Web 2.0 world

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Archive for the ‘News’ Category

September 04, 2009

Strategic Social Media Marketing 2-day Workshop Finally Launched!

When I first launched the CEPSM social media marketing workshop in April, 2008, I really had no idea that it would garner such a positive response. In fact, we quickly stopped going through the logistical hassle of organizing public workshops since there was more than enough demand for private ones (organizations inviting me in). CEPSM was never meant to be solely in the workshop business, but this way all logistical items were taken care of by the client. However, over the last year, CEPSM has been getting numerous requests from individuals in the public and non-profit sectors to once again offer a social media marketing workshop that is open to the public. Well guess what, we listened.

To solve our logistical dilemma , we decided to partner with an organization that has been conducting workshops successfully for decades, The Centre of Excellence for Communications. Yes, I know it’s ironic that we happen to share similar names, however don’t let that confuse you. The CEC’s core business is workshops, whereas CEPSM’s core business is the consulting side (although training is part of our consulting process). I’ll stop confusing you though. The bottom line is this, on November 25-26, 2009 CEPSM/CEC are jointly launching the 2-day Social Media Strategies for the Public Sector workshop. The intent is to offer this workshop in major cities across Canada for the first year and then see how it evolves from there.

Those of you familiar with my 1-day workshop will notice the switch to 2-days. I wanted to change things up a bit and add a hands-on session where each participant can get their hands dirty by actually using all of the tools I introduce during Day 1.  Further still, we will be using a live Google Doc to fill out certain sections of the workbook collaboratively.I like to practice what I preach as much as I possibly can. This is a great opportunity for me to do so.

For those of you interested in receiving this training as part of a University Certificate, be sure to see if our Professional Certificate in Public Sector Marketing course offered through Carleton University’s Sprott School of Business is a right fit for you. I’m really looking forward to being part of the instructional team this year!

Ok then, if you have any questions whatsoever, fire me an email or give me a call. Also, to stay up to date on my speaking schedule visit the Upcoming Speaking Engagements page on my blog. And yes, we will still be offering our private workshops for those interested. This is not meant to replace them.

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June 05, 2009

Malcolm Gladwell Contest Winner!

Hey everybody! i would like to officially thank you all for contributing your favourite Malcolm Gladwell quotes , concepts and theories (QCT’s), as part of the contest I launched a few weeks ago. There were over 25 QCT’s submitted, all very valuable.

Ok, so without further ado…the winner is (drum-roll)…

JAMES TOURIGNY

Congratulations James! You and a friend/spouse are going to see Malcolm Gladwell at the National Arts Centre in Ottawa on June 11th, 2009. Tickets are valued at $75 each (donated to me by the wonderful folks at United Way Ottawa).

Please call me at 613.899.1348 to arrange ticket delivery.

As promised, I have posted up a video of the selection process for all of you to see. Thank you to my fiancee for agreeing to choose the winner and actually be on camera.

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May 28, 2009

Apps for Democracy “Community Edition”

I’m heavily buried in the process of preparing my materials for the upcoming MARCOM 2009 conference, however I wanted to post this up rather than just tweet about it. Basically, Apps for Democracy , the Washington D.C crowd sourcing initiative that I often use in my presentations, has just launched a new initiative called Apps for Democracy “Community Edition”. Citizens get to submit their community improvement ideas in real-time and vote using this insights portal.

Why do I think this initiative will work? Because last time they had very little support and yet they managed to have citizens develop 47 applications in 30 days using crowd sourced government data. The estimated cost had they gone through the RFP process, would have been $2.3M, not to mention 12 years of procurement. The total cost ended up being the prize money of $50K. The ROI therefore was 4000%.

Have a look at this video if you’re confused.

Apps For Democracy Community Edition from Peter Corbett on Vimeo.

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