marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0

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Archive for the ‘Notice’ Category

March 11, 2010

Time to ask Stephen Harper some questions!

Here’s your chance Canada. In less than one hour you will have the opportunity to use YouTube to submit a question directly to Prime Minister Stephen Harper. The Prime Minister’s response to the Speech from the Throne will be broadcasted live onto YouTube at approx. 11am on Thursday, March 11th. From March 11th until Sunday March 14th, you will have the opportunity to submit questions (text or video) on YouTube and also vote on which questions should be asked directly to the Prime Minister in a live interview on Tuesday, March 16th conducted by Google CFO Patrick Pichette, which will also be posted to YouTube.

I’ll likely be posting one about the need for open data and/or 2-way social media engagement unless someone beats me to it.

Here’s a link to the YouTube channel where you can submit and also vote on questions for Prime Minister Harper. His speech and interview will also be streamed on this channel. Additionally, here’s a link to the YouTube blog with more info about this particular initiative.

Special thanks to Geordie Hyland for the heads up.

May 25, 2009

Bishop orders: “Thou shall not tweet”

From time to time my father sends me quick scans of interesting newspaper columns and/or stories in case I miss them myself. Today he sent me something I just had to share with you. It’s an article from Saturday’s Ottawa Citizen entitled “Thou shall not tweet” about a Scottish Bishop ferociously opposed to digital communication channels. I have pasted it below along with some of my own comments.

twitter article

Ok, so first and foremost, in defense of the Catholic Church, I should point out that this is an isolated incident of a particular Scottish Bishop (albeit highly prominent). That being said, comments from senior officials like this definitely don’t help the Church’s overall goal to be more “in-tune” with the times.

So what’s wrong with the Bishop’s comments?

Nothing at all. Everything the Bishop is saying here makes sense, including my favourite line:

“We should avoid an obsessive need for virtual connectedness and develop primary human relationships, pursuing true friendship with real people.”

Here’s what he completely missed the boat on: THESE ARE ALREADY REAL PEOPLE BEHIND THE TOOLS!

The “obsessive need” he is referring to is not for “virtual” connectedness, it’s for connectedness with other humans! The same need that has existed since the first human set foot on this planet. What’s new here is that these channels drastically amplify the spectrum of potential human connections that individuals can now make.

Last I checked, my Facebook friends were pretty real, in fact I spent Saturday enjoying some quality time drinking beers at a friends bar (for my buddy’s birthday) and then ripping up the dance floor at a club across the street.  How did I find out about the birthday get-together? Facebook. How did my other friend organize a scattered group of “late-twenty somethings” to come to his bar in a few short hours? Facebook. I don’t “hang-out” on Facebook, I use it to augment and strengthen my “physical world” friendships. Let’s shift to Twitter for a second. In the last 6 months, I have invited at least twenty “virtual business connections” out for a coffee or a quick lunch. These are people that I would have never met without social media channels that managed to bring us together. A few of these I now meet in-person on a regular basis but sometimes staying in touch on Twitter is absolutely sufficient. Much better than the alternative; not connecting at all. I simply don’t have enough time in each day for in-person meetings with the hundreds of people I consider myself to be good friends with.

Here’s my point. Nobody ever said these channels are supposed to outright replace face-to-face human contact, which is what the Bishop is implying. If that were the case, then I would wholeheartedly agree with him. Someone needs to give the Bishop a nice presentation describing all the incredible human collaboration occurring right now on a global scale thanks to these channels. Not just in the developed world, but in developing countries as well.

Next time let’s hope the Bishop does his research. I suggest a few good books as a starting point (in case the Internet is evil):

* Wikinomics – Don Tapscott
* Grown Up Digital – Don Tapscott
* Here Comes Everybody – Clay Shirky
* Groundswell – Charlene Li & Josh Bernoff
* Tribes – Seth Godin
* Naked Conversations – Shel Israel & Robert Scoble
* The Long Tail – Chris Anderson
* The Wisdom of Crowds – James Surowieki
* Join the Conversation – Joseph Jaffe
* Cluetrain Manifesto – Rick Levine, Chris Locke, Doc Searles, Dave Weinberger

And of course, no intro research would be complete without some videos by my favourite cultural anthropology professor Michael Wesch.

January 20, 2009

U.S. gets a new President, White House launches new web site & blog…

Being a Canadian, I can’t think of ever being so interested in and passionate about U.S politics as in the last 4 years; Clearly I’m not alone. Today’s Presidential Inauguration Ceremony was not only attended in person by over 2 Million people (the most to date), but also set unprecedented records for LIVE video streaming viewership and online discussion (just track hashtag #inaug09 on Twitter).

We have all heard how Barack Obama leveraged social media during the campaign (just Google it…). Politicians and campaign planners will surely continue analyzing his every move for years to come. What interests me however, is not what he did to get to where he is today, but rather what he plans on doing starting tomorrow. More specifically, I’m interested as to how President Obama will continue to leverage social media under White House restrictions.

I truly believe 100%, that he genuinely wants to interact and engage with U.S citizens more than any prior President. He is not resistant to new communications channels (and the modern technology that enables them), but rather embraces them with excitement. He understands the democratization of the web, the importance of citizen empowerment and the power of the individual (in aggregate) more than anyone. In fact, he has already demonstrated it as President. Today, just as Barack was being sworn in, the new White House Web Site was launched.

washington

Of course, what kind of President would have a website without also having an Official Blog (complete with an RSS feed), brilliantly launched and introduced during his swearing in. It has already been updated 4 times , which is a clear indication that the contributing bloggers don’t have to go through the stale, traditional, communications approval process that is still required (and rightly so…) for other media channels.

blog

The Blog will be run by Macon Philips, who is the Director of New Media at the White House. He has introduced himself as one of the main contributors. This kind of disclosure is crucial towards the success of a government/political blog. People want to know the person behind the words, they want to put a human face (and voice) to the Ivory Tower world of the White House. This is their ticket in.  I can guarantee that Barack Obama had a lot to do with this and will surely be contributing in one way or another, even with the weight of the world now on his shoulders.

Congratulations to the entire Obama team on a job well done! Most importantly, congrats to you, President Barack H. Obama. This is one of the first times in my life, that I am truly proud to be a northern neighbour of the United States of America. Let’s hope our Canadian political system will one day undergo similar reform/rebirth so that we are able to boost our abysmal voter turnout percentage.

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