marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Fresh insights on government, association, and non-profit marketing in a Web 2.0 world

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Archive for the ‘Notice’ Category

May 25, 2009

Bishop orders: “Thou shall not tweet”

From time to time my father sends me quick scans of interesting newspaper columns and/or stories in case I miss them myself. Today he sent me something I just had to share with you. It’s an article from Saturday’s Ottawa Citizen entitled “Thou shall not tweet” about a Scottish Bishop ferociously opposed to digital communication channels. I have pasted it below along with some of my own comments.

twitter article

Ok, so first and foremost, in defense of the Catholic Church, I should point out that this is an isolated incident of a particular Scottish Bishop (albeit highly prominent). That being said, comments from senior officials like this definitely don’t help the Church’s overall goal to be more “in-tune” with the times.

So what’s wrong with the Bishop’s comments?

Nothing at all. Everything the Bishop is saying here makes sense, including my favourite line:

“We should avoid an obsessive need for virtual connectedness and develop primary human relationships, pursuing true friendship with real people.”

Here’s what he completely missed the boat on: THESE ARE ALREADY REAL PEOPLE BEHIND THE TOOLS!

The “obsessive need” he is referring to is not for “virtual” connectedness, it’s for connectedness with other humans! The same need that has existed since the first human set foot on this planet. What’s new here is that these channels drastically amplify the spectrum of potential human connections that individuals can now make.

Last I checked, my Facebook friends were pretty real, in fact I spent Saturday enjoying some quality time drinking beers at a friends bar (for my buddy’s birthday) and then ripping up the dance floor at a club across the street.  How did I find out about the birthday get-together? Facebook. How did my other friend organize a scattered group of “late-twenty somethings” to come to his bar in a few short hours? Facebook. I don’t “hang-out” on Facebook, I use it to augment and strengthen my “physical world” friendships. Let’s shift to Twitter for a second. In the last 6 months, I have invited at least twenty “virtual business connections” out for a coffee or a quick lunch. These are people that I would have never met without social media channels that managed to bring us together. A few of these I now meet in-person on a regular basis but sometimes staying in touch on Twitter is absolutely sufficient. Much better than the alternative; not connecting at all. I simply don’t have enough time in each day for in-person meetings with the hundreds of people I consider myself to be good friends with.

Here’s my point. Nobody ever said these channels are supposed to outright replace face-to-face human contact, which is what the Bishop is implying. If that were the case, then I would wholeheartedly agree with him. Someone needs to give the Bishop a nice presentation describing all the incredible human collaboration occurring right now on a global scale thanks to these channels. Not just in the developed world, but in developing countries as well.

Next time let’s hope the Bishop does his research. I suggest a few good books as a starting point (in case the Internet is evil):

* Wikinomics – Don Tapscott
* Grown Up Digital – Don Tapscott
* Here Comes Everybody – Clay Shirky
* Groundswell – Charlene Li & Josh Bernoff
* Tribes – Seth Godin
* Naked Conversations – Shel Israel & Robert Scoble
* The Long Tail – Chris Anderson
* The Wisdom of Crowds – James Surowieki
* Join the Conversation – Joseph Jaffe
* Cluetrain Manifesto – Rick Levine, Chris Locke, Doc Searles, Dave Weinberger

And of course, no intro research would be complete without some videos by my favourite cultural anthropology professor Michael Wesch.

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January 20, 2009

U.S. gets a new President, White House launches new web site & blog…

Being a Canadian, I can’t think of ever being so interested in and passionate about U.S politics as in the last 4 years; Clearly I’m not alone. Today’s Presidential Inauguration Ceremony was not only attended in person by over 2 Million people (the most to date), but also set unprecedented records for LIVE video streaming viewership and online discussion (just track hashtag #inaug09 on Twitter).

We have all heard how Barack Obama leveraged social media during the campaign (just Google it…). Politicians and campaign planners will surely continue analyzing his every move for years to come. What interests me however, is not what he did to get to where he is today, but rather what he plans on doing starting tomorrow. More specifically, I’m interested as to how President Obama will continue to leverage social media under White House restrictions.

I truly believe 100%, that he genuinely wants to interact and engage with U.S citizens more than any prior President. He is not resistant to new communications channels (and the modern technology that enables them), but rather embraces them with excitement. He understands the democratization of the web, the importance of citizen empowerment and the power of the individual (in aggregate) more than anyone. In fact, he has already demonstrated it as President. Today, just as Barack was being sworn in, the new White House Web Site was launched.

washington

Of course, what kind of President would have a website without also having an Official Blog (complete with an RSS feed), brilliantly launched and introduced during his swearing in. It has already been updated 4 times , which is a clear indication that the contributing bloggers don’t have to go through the stale, traditional, communications approval process that is still required (and rightly so…) for other media channels.

blog

The Blog will be run by Macon Philips, who is the Director of New Media at the White House. He has introduced himself as one of the main contributors. This kind of disclosure is crucial towards the success of a government/political blog. People want to know the person behind the words, they want to put a human face (and voice) to the Ivory Tower world of the White House. This is their ticket in.  I can guarantee that Barack Obama had a lot to do with this and will surely be contributing in one way or another, even with the weight of the world now on his shoulders.

Congratulations to the entire Obama team on a job well done! Most importantly, congrats to you, President Barack H. Obama. This is one of the first times in my life, that I am truly proud to be a northern neighbour of the United States of America. Let’s hope our Canadian political system will one day undergo similar reform/rebirth so that we are able to boost our abysmal voter turnout percentage.

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August 26, 2008

Upcoming Social Media Events

Although I realize my readership base is internationally dispersed, I thought it would still be beneficial to encourage those of you in my area (Ottawa, Toronto, Montreal) to attend at least one of the many social media events on the horizon. For those of you in other parts of the world, be sure to look for similar conferences in your area, or better yet, organize your own! Note that the first two specifically focus on the public sector.

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BarCampGov (Ottawa)

Date: September 5, 2008

Official Blurb: A great chance for Government of Canada employees to get together and talk about what they’re doing with social media and new technologies. Take the opportunity to meet others in communications, marketing, web development, design (and any other job description) to find some inspiration, some motivation and help build a community.

My Take: As a long-time government contractor and supporter of public sector marketing advancement, I am definitely looking forward to attending.  We have a rapidly growing social media community here in Ottawa, and a great big chunk of it is comprised of government employees. Why? Well, for starters, we’re a government town, but besides that , government service delivery is simply destined to be significantly affected by Social Media, it already is. Don’t believe me? Be there on September 5th and see for yourself.

Location: The Code Factory: 246 Queen Street, Second Floor, Between Bank and Kent. On the south side of Queen above the Green Papaya on the second floor.

Cost: $10

Social Media for Government Conference (Ottawa)

Date: September 15-18, 2008

Official Blurb: This conference has been researched with and designed for federal, provincial and municipal government managers, directors, analysts, leaders, officers, administrators, specialists, advisors, coordinators, staff, assistants & consultants involved in nearly every function of government. Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and “best practices” is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the “journey.”

My Take: At first I was a little hesitant about an American organization (Advanced Learning Institute) coming to Ottawa to teach Public Sector Professionals how to leverage social media. That being said, upon looking at the conference schedule, numerous familiar faces popped-up, which means that ALI basically chooses local experts as presenters in order to ensure relevancy to the audience. I do still feel it’s a bit pricey for the Ottawa market but hopefully it’s a success. The more we teach government how to use this stuff the better. Even if it’s just a few departments at a time.

Location: Delta Ottawa Hotel and Suites, 361 Queen Street
Ottawa, Ontario

Cost: $1699+

PodCamp (Montreal)

Date: September 20-21, 2008

Official Blurb: This is a two-day podcasting and new media conference. PodCamp Montreal is based on a model which has been successfully implemented in cities such as Toronto, Boston, New York, Chicago, Perth and Berlin. Participants will include new media enthusiasts and professionals specializing in blogging, podcasting, Facebook, YouTube and social networking. PodCamp Montreal’s volunteer organizing committee includes some of Montreal’s top podcasting and social media specialists, such as Sylvain Grand’Maison, Julien Smith, Bob Goyetche, Mitch Joel, Jean-François Blais, Laurent LaSalle, Laurent Maisonnave, Hugh McGuire, Harold Boeck and Michelle Sullivan.

My Take: If you’re even remotely interested in the new media landscape, this is simply a must-attend event.  What I love the most about the PodCamp format is the job diversity of people that attend. You get everything from techies to marketers, from entrepreneurs to hobbyists, from business executives to public sector professionals…they’re all there. Best of all, this conference is collaboratively organized, allowing it to be free of charge, while at the same time gathering high quality speakers. Take a look at the PodCamp Montreal Schedule if you’re still unsure if this event is right for you. I will be making a presentation on current best practices and lessons learned in federal government social media engagement. I hope to see you all there!

Location: Pavillon de Design de l’UQAM.: 1440 Rue Sanguinet, Montréal, QC

Cost: Free

Mixx Canada Full-Day Conference (Montreal)

Date: October 6, 2008

Official Blurb: Knowing that the Interactive Media advertising landscape is changing at a faster rate every year, the new IAB Canada MIXX Canada Conference Series is designed to keep marketers and advertisers ahead of the curve, by focusing on leading-edge speakers, from both within Canada and around the globe.

My Take: IAB events are always a great networking opportunity and very informative. They tend to lean more towards the online advertising side as opposed to “strategic” marketing, however that comes as no surprise seeing as how they are put on by the Interactive Advertising Bureau of Canada. I have only ever attended the annual IAB Roadshows , however this year I made sure to register for the full-day conference. I should point out that this conference will also be held in Toronto a week prior to the Montreal event. Why am I going to the MTL one instead? I simply love “Beautiful Montreal” (as I’m sure Mitch Joel would agree).

Location: Montréal Marriott Château Champlain, 1 Place du Canada

Cost: $200 IAB Members;$275 Non-Members

So there you have it, four local and relevant conferences to attend over the next 9 weeks. The landscape sure has changed from a few years ago when Web 2.0 conferences were something you’d hear about once in a blue moon or through a thick grapevine!

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