marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

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Archive for the ‘Notice’ Category

September 21, 2007

Government 2.0 arrives in Ottawa!

I must say I am very impressed with this year’s line-up for GTEC (October 15-17), which is the largest government/technology conference in Canada (held annually in Ottawa). For those unaware, GTEC Week is a “substantive, value-packed learning opportunity strategically developed to meet the current needs of senior executives and policy makers, program delivery managers, technical managers, and professionals from all levels of government” as defined on the official GTEC website.

The focus on Web 2.0 is finally front and centre, where it should be. Hence, this year’s theme: Government 2.0. I have seen the keynote speaker, Don Tapscott, speak on numerous occasions (many of you have probably read his book, Wikinomics) and I must say he never ceases to impress me.

GTEC isn’t the only thing lined up for us here in Ottawa regarding Social Media (and how we can integrate it with the Public Sector). On September 26th, Mitch Joel will be conducting a full-day IAB Canada course on Social Media, which I highly recommend for beginners and experts alike. I unfortunately, will not be attending due to a “March Madness” equivalent September month in terms of due client marketing strategies and reports. Nonetheless, I have committed to a few major out-of-town conferences this year, which I am very excited about. One of them is the unconference entitled “PodCamp Boston 2“, which is the follow up to the original PodCamp (derived from the widely popular BarCamp concept). This is where the Web 2.0 “Who’s Who” from around the world gather to discuss, share and learn about everything having to do with Social Media. It’s a little hike from Ottawa, but my intent is to bring back lots of ideas so that we can organize a smaller-scale version here in Ottawa for people unable to travel for whatever reason (Montreal and Toronto each have their own PodCamps).

I think the whole concept of user-organized “unconferences” is absolutely genius and I would love to start one up here in Ottawa. Especially if it were to focus specifically on applying Web 2.0 concepts to improve service delivery in the Public Sector (a unique niche with lots of opportunity for improvement). Did I mention that these “unconferences” are FREE? If you think quality takes a hit, think again, just look at the list of attendees and proposed sessions for this year’s PodCamp in Boston. Sponsors can take care of food and other amenities. However, at the end of the day, content is king, I couldn’t care less about the hors d’oeuvres , especially if I’m not paying a cent. If you’re interested in helping me start something up here in Ottawa, let me know!

September 05, 2007

Facebook “profile search” now open to the public and soon to all major search enignes!

Well, it was bound to happen sooner or later. Individual Facebook profiles will now appear in search results.

Facebook Profiles go Public!

What does this mean to you?

If you have your own Facebook profile, then you can piggy back on the high search visibility of the “www.facebook.com” domain to control your personal online brand. If I type my name into Google right now, my blog entires and LinkedIn profile dominate the results (other than the other Mike Kujawski who purchased www.mikekujawski.com years ago to make a C-class website with pics of himself, his dog, and his wife–he appears #1). Now my Facebook profile will be joining these results. So make sure your profile pics are accurate and up to date; and get ready for an onslaught of people requesting to add you as friends!

August 10, 2007

Government of Canada finally adopts RSS feeds by Audience!

I remember going to the www.canada.gc.ca website a few months ago and browsing through the RSS feed links only to find that 90% of them were not active. To my surprise, I decided to give them another try today, and low and behold, they were working! What’s more the Canadian public can now obtain Government of Canada (GOC) RSS news updates by audience, department or province!

All this is great, only there is one problem. Why is nobody promoting this feature? Why is the RSS page link buried in the lower right hand corner of the landing page in small print? In my opinion there should be a direct call to action in a prevalent location. Most people don’t know what RSS means, therefore if that term is to be used, there should at least be a “what is RSS?” link right beside it. Even just two visually pleasing buttons, “Subscribe to our news feeds!” and “What is a news feed?” by its side would do the trick.

All in all though, kudos to the Canada.gc.ca web strategy team for logically organizing the feeds as a first step.

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