marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively
international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0
Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world
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Whenever I come across a new open data /app contest initiative specific to Canada, I feel it’s part of my duty to spread the word. I’ve mentioned this before in my post “How using a marketing approach can help open data” , and I encourage any of you interested in advancing this field to do the same.
This post has been on my mind for a while now, and a recent article on the topic from Policy Horizons Canada finally brought this to the top of my “blog topics” list (which seems to have a leaking hole in it these days…sorry about that).
As always, I like to start with a definition:
“Gamification is the use of game design techniques and mechanics to solve problems and engage audiences. Typically gamification applies to non-game applications and processes in order to encourage people to adopt them. Gamification works by making technology more engaging, by encouraging users to engage in desired behaviors, by showing a path to mastery and autonomy, and by taking advantage of humans’ psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out tax forms, or reading web sites. Available data from gamified websites, applications, and processes indicate potential improvements in areas like user engagement, ROI, data quality, timeliness, or learning.” – Wikipedia
In the spirit of openness, I have decided to publicly share my open-ended responses to the ongoing Canadian Open Government Consultation, which has been taking place since December 6th, 2011 and is scheduled to end January 16th, 2012. The consultation covers questions on Open Data, Open Information, Open Dialogue and the Open Government Strategy. If you are a Canadian Citizen, I strongly suggest that you take the time to complete this short albeit extremely important survey. For more information on this initiative, please consult this news release.
