marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively
international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0
Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world
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I often get asked the following question: “How on earth do you learn and stay up to date in a field that is changing so quickly (i.e. digital engagement)”?
I thought I’d provide an answer on my blog so that I have a place to point people to that ask similar questions in the future.
First and foremost, it should be noted that I love what I do and am genuinely passionate about it. If this was not the case, I wouldn’t be taking the time to write this.
As you’ve likely noticed through my horrendously inconsistent blog post schedule, I’m not exactly one to stick to a formula for blog post frequency. I write when I feel like it. For the record, I feel like writing every day and I do write nearly every day, just not usually on here. You see, most of my writing on this topic occurs in client deliverables, especially this time of year (last fiscal quarter for our clients). It’s no excuse , I know. Plenty of great minds out there manage to find the time to pump out quality blog content non-stop, but I’ve come to realize that that’s not necessarily my role, nor is it the purpose of this blog.
The largest shift I’ve seen over the course of the last year in the digital space has been regarding the concept of privacy.
As always, I like to start with a definition:
“Privacy is the ability of an individual or group to seclude themselves or information about themselves and thereby reveal themselves selectively. The boundaries and content of what is considered private differ among cultures and individuals, but share basic common themes. Privacy is sometimes related to anonymity, the wish to remain unnoticed or unidentified in the public realm. When something is private to a person, it usually means there is something within them that is considered inherently special or personally sensitive. The degree to which private information is exposed therefore depends on how the public will receive this information, which differs between places and over time. Privacy is broader than security and includes the concepts of appropriate use and protection of information.” -Wikipedia
