Your youth segment is not “really” chatting on Facebook anymore

Huh?

Let me explain what I mean. Here’s a brief history of Facebook from my own personal experience.

I joined Facebook sometime in mid 2006. It was only open to colleges and universities, quickly followed by cities.  Up until that point, the main conversation platforms for myself and my close friends other than in-person conversations, email and the phone were tools such as ICQ followed by MSN chat. Within a few months the majority migrated to Facebook even though it was a step back (lack of chat feature initially) at the same time it was a step forward (social element: 2-way, one-to-many platform, photo sharing, etc…).  

How will we know if we have achieved success with social media?

I was recently asked the question “how will we know if we have achieved success in our social media engagement?” (i.e the age old ROI issue)  by a someone from my client’s senior management team. The only problem was that it was a closing rhetorical question for which they did not actually want to hear a response at that particular moment.

Welcome Shared Services Canada

It’s official !

“The Honourable Rona Ambrose (@MP_RonaAmbrose) , Minister of Public Works and Government Services and Minister for Status of Women, along with the Honourable Tony Clement (@TonyClementCPC), President of the Treasury Board and Minister for the Federal Economic Development Initiative for Northern Ontario, today announced measures to streamline and identify savings in Information Technology (IT) through Shared Services Canada” , a new government agency (see full press release).