Can a mobile app save lives? Yes it can.

Over the last year I have had the privilege of working with a fair amount of health organizations wishing to enter the digital realm. As a result, I have performed quite a bit of research and literature review on the applicability of social media engagement and mobile technology in the public health field. The opportunities are of course tremendous, and most of the risks can be effectively mitigated through education/training as numerous proactive health organizations have demonstrated to date.

Continue reading “Can a mobile app save lives? Yes it can.”

If This Then That. When Google isn’t enough…

We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3 billion people searching for things daily. That being said, search  still requires you to input a decently thought out query and fine-tune it as you go along. Yes, this is far more convenient than anything we had in the past, however with the sheer amount of things we search for, finding efficiencies in the process will be essential over the next few years. Continue reading “If This Then That. When Google isn’t enough…”