marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

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Archive for the ‘Review’ Category

February 13, 2008

My “ooVoo” social media video chat recap!

What the heck is ooVoo?

A free video-chat application that lets you connect with up to 6 users at once (see last week’s post). Over the last few days, participants from around the world logged on to try it out and chat with various social media experts as part of a promotion put on by the social media consulting firm crayon. I signed up for 4 sessions, all of which went flawlessly (aside from a few minor sound issues some people had). I had a great time meeting and chatting with both people that work in my field and others that work in completely different areas (film, music, writing, legal, medical, to name a few) but share a common passion for social media. Here are some screenshots:

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The conversations were completely organic/spontaneous and didn’t follow any particular format, which is what made this experience so interesting. I found this to be a great tool to quickly put names to faces of various business contacts I’ve amassed either through email or by following their blogs and podcasts.

These last few days really got me thinking back to the origins of video chat and the choppy frame rates in the 90′s (remember “Internet Phone” anyone?). The reality is that those days are long gone for most people. Broadband is here to stay, and most modern mainstream computers have all the necessary processing power and video memory to handle real-time video efficiently, and then some! The technological barriers have been obliterated. You can chat with multiple people around the world, (often times with better sound quality then on a phone) and see them on your screen at 30 fps–>FOR FREE!

So why isn’t there widespread adoption of these tools? Why aren’t organizations using them for quick meetings? Why are they paying monstrous fees for proprietary software that’s often just as buggy? I don’t have an answer for you there. You may say that it’s lack of features and security, but I beg to differ since most people that I seen using WebEx, SVI, StreamLogics, and the likes often aren’t aware of 90% of their software’s potential.

Sure, ooVoo has certain limitations such as lack of a whiteboard and application sharing. However, at the moment that’s not its purpose. Communication simplicity is meant to be its prevalent theme. That being said, there are many competing applications popping up every day, and effective differentiation is going to make or break many of these start-ups. Let’s just hope ooVoo finds a solid business model for itself to ensure sustainability.

My verdict: I will be ready to support it even at a minor fee (which should be expected at one point or another unless affiliate advertising proves to be a sufficient source of income). In the meantime, try it out for yourselves while its free! You can add me by searching for “Mike Kujawski”.

January 21, 2008

Workplace Safety”Prevent-it” campaign lacks finish…

Don’t get me wrong, I love the graphic WSIB shock-ads, I also love the messaging and clear, consistent “call to action” at the end of each print, radio and TV ad, which is to visit www.prevent-it.ca.The ads themselves are not informative, but rather act as lures to get people’s attention on the issue of workplace safety by having them visit the website.

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The only problem is, the website itself has no content.

Yes it’s flashy and sexy, it incorporates some modern scripting languages, and it is consistent with the ads, but that’s about it. The site has no original, informative content. It’s simply a gateway to the WSIB website (which houses all the information that should be on “www.prevent-it.ca”), as well as various PDF documents, and media files of the advertisements. I can almost hear the ad/web agency proudly beating it’s drums and shouting “Look what we can do!” to potential future clients.

Noted problems:

  • Splash page hurts search engine visibility (not a good place for sponsors to be on…who clicks on an ad before they even get to where they set out to go?)
  • 30 second Flash intro is an unnecessary interruption for audiences seeking information (they already saw the ad on TV, why are you playing it again?)
  • Broken links and/or links that re-direct back to the landing page (try pressing the second bullet under “parents”)
  • PDF’s should not replace CONTENT! (Simply posting up PDF’s of your print collateral and calling that a website is sooo 90′s..get with the times!)

Things I do like:

  • As noted in a previous post of mine, I love simple, clear calls to action that follow the 1-2-3 concept. In this case:
  1. See-it
  2. Learn-it
  3. Do-it

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In addition to this, the site segments the information according to identified target audiences:

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So the general strategy and overall information organization of the site makes sense, only there is no meat. Where is the user engagement? Perhaps an online workplace safety quiz catered to each target audience would have done the trick? Or better yet a contest where users can submit nominations for the “safest workplace” award. Better still, how about a direct link to a place where users can post a complaint about their work environment, especially considering you just scared the living crap out of them!

That’s just my two cents, your opinions may differ. As you can tell I was quite disappointed after excitedly arriving at the site upon viewing the TV ads. Maybe my expectations were too high? What are your thoughts?

Cheers,

-MK

September 04, 2007

Viral “Social Marketing” Online Games

Often, upon meeting clients trying to promote a particular social marketing cause, I am asked to provide specific examples of engaging “viral” online campaigns. The first thing that usually comes to my mind is the use of simple online games (usually created in Flash) such as the one used in the Darfur is Dying campaign. Put simply, this is a web-based, viral video game that provides a window into the experience of the 2.5 million refugees in the Darfur region of Sudan. It is designed to raise awareness of the genocide taking place in Darfur and empower college students (the target audience in this case) to help stop the crisis. Interestingly enough, this game has garnered the attention not only of students, but of older adults as well. Why? Because online “social marketing” games are designed to be simple, fun and ENGAGING. It’s that engagement that allows the message to really be heard. See for yourself.

There are numerous other examples of using online games for Social Marketing purposes that I can think of, here are a few off the top of my head:

Have fun and don’t forget to send them to your friends!

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