marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

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Archive for the ‘Social Media’ Category

August 24, 2007

The Facebook Economy Race for Riches…good or bad?

Be sure to read this CNN article on the The Facebook Economy . It offers great summaries at the end of all the latest applications created by users around the world ever since Facebook opened its floodgates to developers. That being said, the whole article revolves around how to make money off of this unique opportunity while it is free. I feel that this is short-minded thinking.

I realize that one can easily argue that if you develop an application you should be able to leverage its high usage to make money via ads. However, the downside is that we are being inundated with garbage applications from people looking to make a quick buck. Some of these applications die a quick natural death, others are added even though they are garbage and clutter people’s profiles. Facebook will likely soon go Public, and we will all lose out on this unique opportunity to create and reach “long-tail” audiences.

Before this happens, there is a tremendous opportunity for non-profits and the government to come in and make some truly community benefiting applications to help deliver on their programs and services. I have already seen a few such as RFP submission tools, bilingual polling tools, and recruitment tools used by agencies such as the CIA. Hopefully, with the whole slew of start-ups specializing solely in Facebook application development, we will be seeing some truly beneficial and unique uses of this platform before its too late. The race is on…

August 22, 2007

US launches ‘MySpace for spies’

“Spies and teenagers normally have little in common but that is about to change as America’s intelligence agencies prepare to launch “A-Space”, an internal communications tool modelled on the popular social networking sites, Facebook and MySpace.

The Director of National Intelligence will open the site to the entire intelligence community in December. The move is the latest part of an ongoing effort to transform the analytical business following the failure to detect the 9/11 terrorist attacks or find weapons of mass destruction in Iraq.”

Incredible! Kudos to the CIA for realizing the powerful potential of social media networks. Now if only the Canadian government could learn from our neighbours down south and follow suite to reduce the bureaucracy and lack of communication within and amongst departments. What are we doing instead? Banning Facebook. Go figure.

Read the full article here:FT.com / World – US launches ‘MySpace for spies’

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