Goodbye Telephone

It has been exactly one month since my wife and I decided to join the 1 in 7 Canadians (or two million homes) without a landline.  The funny thing is, I completely forgot I ditched it until I was reminded by stumbling across a recent article on the topic. Apparently by the end of 2014, according to a survey by the Convergence Consulting Group, 26 per cent of Canadian homes will have only mobile phone service.

Social Media Revolution 2011 – The new Erik Qualman video

Those of us in the social media fishbowl are all familiar with the Socialnomics video series by Erik Qualman. I have used various versions throughout the years in my presentations, however not so much over the last few, due to the simple fact that many of them were being over-played and over-hyped. Another element I wasn’t a fan of was the amount of American only statistics in past videos, especially considering how global social media has become.

CMA Mobile Marketing Conference Debrief

Last week I attended the CMA Mobile Marketing Conference in Toronto. Here are some of my condensed notes and key takeaways:

• Less than 1% of all websites are mobile enabled and yet in 2011 most people access the internet via a mobile device. <–Please read that again.
• 3/10 Canadians have smartphones, however the key thing to pay attention to is the drastically rising adoption rate (over 90%/year).
• 9/10 high income earning Canadians have smartphones.
• 50% of Twitter use occurs on mobile devices.
• On average, Americans spend 3 hours a day on their mobile device.
• Half of all local searches occur on a mobile device.
• The definition of mobile has evolved. Focus should be on understanding that people want contextually relevant content on the go.
• Magic mirrors are coming. Watch “The Future of Screen Technology“.