marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

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Archive for the ‘Statistics’ Category

March 05, 2008

Social Media Explanatory Diagrams and Statistics

Out of the plethora of simplified Web 2.0/Social Media Application diagrams that I’ve been “Digging” through lately and adding to my collected workshop material ; I really like the one I posted below. It provides a good breakdown (for beginners) of some of the more common applications out there along with their primary purpose.

social-starfish2.jpg

I also like this diagram from Forrester Research, on the various segments (by usage behaviour and age) of social media.

social-media-segments1.jpg

Finally, the graph below illustrates specific usage among the general aggregate U.S. online population vs. U.S. youth (ages 12-21).   Canadian patterns are quite similar, although we have higher relative usage of social networks such as Facebook (when you look at % of overall population).

forrester_activites.png

I figured I’d post these up for you, since by the time I get around to using them , there will likely be a whole slew of new ones that I will prefer. Let me know if any of you need something specific, I’ve got quite a hefty collection.

Do you have any favourites yourself? Let me know!

*Note to all Americans: the “ou” in the word “favourite” is intentional; that’s how we spell up here.

Cheers!

MK

February 25, 2008

Military warns soldiers not to post info on Facebook

facebook21.jpg

This just came in on my CBC news feed 30 minutes ago:

The Defence Department is advising Canadian soldiers not to post personal photos and information on social networking websites like Facebook, citing security concerns. The advisory was circulated in a memo obtained by CBC News. It warns soldiers not to appear in uniform in online photos and not to disclose their military connections. “Al Qaeda operatives are monitoring Facebook and other social networking sites,” the memo says. “This may seem overdramatic … [but] the information can be used to target members for further exploitation. It also opens the door for your families and friends to become potential targets as well.” -Read the full story here.

The first thing that came to my mind was “are you kidding me??!!!” Not only are members of the military apart from their families and friends enough as is, we’re now going to isolate them even more by banning their virtual networks. I then read on and felt some legitimate concern for the safety of our troops and their families. This was quickly followed by a feeling that this whole ordeal is nothing more than an attempt by the federal government to control the already scattered message its trying to convey to the public (in terms of the combat vs. peacekeeping role of our military) at this very sensitive time in Ottawa politics. So what’s the real reason? I have no idea, and quite likely, neither do you. What I do know is that banning Facebook will not solve anything (just look at the government of Ontario).

There are literally hundreds of other online social networks available out there for anyone to use. What good will banning a single one of them do? Does this mean the government is also going to ban any kind of content generation by soldiers? (i.e. uploading YouTube videos, writing a blog on WordPress, submitting a story to “Digg“, putting up photos on Flickr, Podcasting a niche radio show, etc…).

Many of these social media sites require setting up personal profiles that contain private information. If a modern “Al Qaeda” member really wanted to go through the effort of going after a particular soldier’s family (as implied in the article), they would likely start with Google (providing they don’t already have detailed military files on the individual they are after). Due to the ever increasing power of search engines, every bit of digital information (text, photo, sound or video) created by any given soldier over their lifetime would have to deleted from the internet to ensure his/her true safety. The only problem is, that’s impossible to do.

I personally think the government should put less focus on banning the online engagement of military personnel and instead think of ways to foster and encourage it! After all, unlike a lot of people (especially politicians around here), they might actually have something interesting to say! One can argue that opening up the channels of communication between the military and the Canadian public would actually improve the safety of our troops, since Canadians would understand the true nature of the role we are serving in Afghanistan (which would quite possibly help the troops attain more support, more equipment, improved morale and heightened faith in their military leaders).

My point here is that I simply do not see any point in widening the gap between military personnel and the Canadian public even further when there is already so much misunderstanding as to our role (i.e. over 70% of Canadians do not know that we are engaged in combat in Afghanistan–>they think it’s peacekeeping) .

Correct me if I’m wrong, but I’m pretty sure that military personnel already go through thorough training as to what they are allowed and not allowed to communicate to the public. The issue in this case comes back to the democratization of the web (web 2.0), and the shocking realization by “old guard” military high-ups that suddenly low-ranking officers have the power to not only influence public opinion, but control the messaging coming out of the top ranks!…This obviously threatens to turn the entire military institution as we know it upside down. It will be interesting to see how all of this evolves. Increasingly, the private sector is adopting the use of social media and the concept of “giving up control”. Mind you, it has a long way to go, hence why so many social media consultants are popping up everywhere I look, but nonetheless, they are reacting. Will the military follow suite, or will it go back to reading “The Art of War”?

October 12, 2007

Online advertising expected to take-up 18% of marketing budgets within 5 years.

Realistic or too optimistic? What do you think? Should we expect the same in Canada?

“NEW YORK — After years of interactive advertising being dominated by search and display advertising and e-mail programs, new outlets and more sophisticated marketers portend more diverse spending in years to come, according to a new study.

Forrester Research, like nearly all ad-spending forecasts, projects marketers will shift budgets online at a quick pace in the next five years. By 2012, it expects the market will hit $61.3 billion, up from $18.4 billion in 2007. In five years, Forrester expects interactive spending to account for 18% of marketing budgets.

Forrester sees much higher spending growth in newer areas. It expects buying in the “emerging channels” category (in-game advertising, social networks, mobile) to grow from $1 billion to $10.6 billion in 2012, when it will make up 17% of all spending. Online video is set to grow from $471 million in 2007 to $7.2 billion in 2012, accounting for 12% of online marketing spending.” - Brian Morrissey , Brandweek

You can read the full article here…

It’s kind of hard to believe, especially when my province (Ontario) just spent 6 million dollars on completely ineffective 30-second commercial spots for the provincial elections/referendum. When will the government learn to stop letting ad agencies decide which marketing communications activities they should be engaging in? Until the ad agency compensation structure is changed, every ad agency will convince you that you need a TV spot. I mean common! $6 million! for what? Just imagine what that kind of budget could have accomplished if it was put towards a social media strategy.

I am bold enough to say that for 1/100th of that budget given to me personally, I could have given Elections Ontario a significantly better result. Oh well, at least we can celebrate “Family Day” now…

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