Public Sector Marketing 2.0 » Videos

Farewell Steve Jobs

Mike Kujawski — Thu, 06 Oct 2011 01:16:39 +0000

At this time , millions of tributes, obituaries and status updates are flooding the internet in remembrance of a true visionary. I did not know Steve Jobs personally, but I did follow his endeavors quite closely throughout the last decade. I’d like to post up this speech from his 2005 Standford University Commencement Address , which I think sums up his approach to life, business, and family. Please encourage others to watch it. We need more people like this.

Social Media Revolution 2011 – The new Erik Qualman video

Mike Kujawski — Tue, 21 Jun 2011 13:12:29 +0000

Those of us in the social media fishbowl are all familiar with the Socialnomics video series by Erik Qualman. I have used various versions throughout the years in my presentations, however not so much over the last few, due to the simple fact that many of them were being over-played and over-hyped. Another element I wasn’t a fan of was the amount of American only statistics in past videos, especially considering how global social media has become.

Enter Erik Qualman’s latest video, Social Media Revolution 2011 (embedded below). Finally more of a global perspective on what is going on in the digital universe, complete with some global statistics and a nice African soundtrack. A perfect intro to the global context I always like to set forth before I speak. Thank you Erik and team!

How to find out who’s linking to you in 60 seconds

Mike Kujawski — Tue, 17 May 2011 18:10:30 +0000

I have an easy hands-on video tip for you today. Lesson #7 of my “Learn in 60 Seconds” video series shows you how to use a tool like SEOMoz’s Open Site Explorer to find out how many other websites/web properties link to your own. This is a great way to benchmark interest in your properties from a traditional SEO linking sense. It’s also a great way to see if your partners are indeed linking to your web property without having to look through their sites. I apologize for my cracking voice ahead of time. I still haven’t been able to shake off the cold I got a few weeks ago (even lost my voice completely at one point). Slowly, it’s getting better.

Track and filter live event hashtag tweets in 60 seconds

Mike Kujawski — Tue, 03 May 2011 03:07:19 +0000

This week’s “Learn in 60 Seconds” video demonstrates how to track multiple event hashtags in real-time and then filter them, also in real-time. The tool is Tweetdeck, which can be downloaded for free. The sample live event I chose for the video is the 2011 Canadian Federal Election, which happens to be taking place as I write this.

Identify search engine keywords used by your target audience in 60 seconds

Mike Kujawski — Mon, 25 Apr 2011 15:26:49 +0000

This week’s “Learn in 60 Seconds” video is ready to go. The Lesson? How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. I can’t teach you all that much in 60 seconds about this one, but hopefully enough to get all of you newbies interested. Stay tuned for another more “advanced” video about this tool down the road.