marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively
international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0
Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world
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This week’s “Learn in 60 Seconds” video demonstrates how to track multiple event hashtags in real-time and then filter them, also in real-time. The tool is Tweetdeck, which can be downloaded for free. The sample live event I chose for the video is the 2011 Canadian Federal Election, which happens to be taking place as I write this.
This week’s “Learn in 60 Seconds” video is ready to go. The Lesson? How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. I can’t teach you all that much in 60 seconds about this one, but hopefully enough to get all of you newbies interested. Stay tuned for another more “advanced” video about this tool down the road.
Well, so far I’m 4 for 4 in terms of my objective of producing one “Learn in 60 Seconds” video every week for the next two months.
My latest one is posted below. Lesson#4: How to track the real-time social pulse of your city.
