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Mentoring 

marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

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Speaking 

international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0

Social Media Strategies for the Public Sector – 2 Day Workshop (CEPSM/CEC)

25 Feb 2010 - 26 Feb 2010

Ottawa, Canada

The new era of social media/web 2.0 is having a major impact on what and how organizations communicate with key audiences – both external and internal. The world of one-way communication, of one source to many readers, viewers or listeners – is rapidly changing into a multi-facetted communications universe, where mass customization and increased relevancy are made possible. To take advantage of the opportunities and deal with the challenges presented by this new universe, public sector organizations need to employ a strategic approach to enhancing and opening up communication channels with target audiences through the use of contextually relevant social media tools and applications. This workshop, developed by the Centre of Excellence for Public Sector Marketing (CEPSM) and specifically tailored to the government environment, is designed to provide a practical, concrete approach to using social media. No prior experience is necessary. Logistic services are provided courtesy of the Centre of Excellence for Communications (CEC). Detailed information about the Social Media Strategies for the Public Sector Workshop

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