Mentoring
In addition to speaking, I offer a variety of marketing and social media mentoring/consulting services to my clients through our think-tank organization, The Centre of Excellence for Public Sector Marketing (CEPSM). As you’ve probably already guessed from our name, we work solely with government, association, and non-profit organizations. Thanks to this, we are extremely familiar with all of the common barriers, restrictions, policies and guidelines that apply to this sector, especially when it comes to the Canadian Government. While CEPSM and our associate partners cover nearly every facet of the strategic public sector marketing spectrum, my specific areas of expertise include, but are certainly not limited to:
Marketing
- Developing an internal senior management buy-in strategy for marketing to play a bigger role in your organization
- Developing a comprehensive strategic marketing plan
- Developing a comprehensive social marketing plan (behaviour change initiatives)
Digital Marketing
- Conducting a website audit
- Developing a website performance measurement framework
- Developing a comprehensive strategic digital marketing plan for your organization
- Improving your overall web presence/visibility
Social Media
- Integrating social media into your existing strategic plans
- Training your staff & senior management on the required organizational culture changes that need to take place
- Conducting a social media audit
- Training your staff on effective social media monitoring techniques
- Training your staff on best practices for successful 2-way engagement
- Developing a high-level social media policy/guideline document
- Developing a comprehensive strategic social media engagement plan for your organization
- Hands-on training for your staff on the most up to date free applications, tools and platforms.
Interested in these services? Contact me today!
