Gatorade Mission Control = True Business Intelligence

I know I sound like a broken record whenever I stress the importance of monitoring social media as a form of business intelligence, so instead I thought I’d share this video with you. Surprisingly I only saw it for the first time at the #social2011 conference in Boston, but it’s been around for a while. More importantly, Gatorade has been actively listening and engaging at a strategic level like this for some time. Humour me for a second, and let’s imagine government departments here in Canada had rooms like this set up to monitor their programs and initiatives. Waste of time or the obvious future?

CMA Mobile Marketing Conference Debrief

Last week I attended the CMA Mobile Marketing Conference in Toronto. Here are some of my condensed notes and key takeaways:

• Less than 1% of all websites are mobile enabled and yet in 2011 most people access the internet via a mobile device. <–Please read that again.
• 3/10 Canadians have smartphones, however the key thing to pay attention to is the drastically rising adoption rate (over 90%/year).
• 9/10 high income earning Canadians have smartphones.
• 50% of Twitter use occurs on mobile devices.
• On average, Americans spend 3 hours a day on their mobile device.
• Half of all local searches occur on a mobile device.
• The definition of mobile has evolved. Focus should be on understanding that people want contextually relevant content on the go.
• Magic mirrors are coming. Watch “The Future of Screen Technology“.

Derive psychographic statistics from Facebook in 60 seconds

As promised, here is the latest from my “Learn in 60 Seconds” video series. Lesson #3: How to get psychographic statistics from Facebook. Let me know what other videos you would like to see in the future.