Government of Canada finally adopts RSS feeds by Audience!

I remember going to the website a few months ago and browsing through the RSS feed links only to find that 90% of them were not active. To my surprise, I decided to give them another try today, and low and behold, they were working! What’s more the Canadian public can now obtain Government of Canada (GOC) RSS news updates by audience, department or province!

All this is great, only there is one problem. Why is nobody promoting this feature? Why is the RSS page link buried in the lower right hand corner of the landing page in small print? In my opinion there should be a direct call to action in a prevalent location. Most people don’t know what RSS means, therefore if that term is to be used, there should at least be a “what is RSS?” link right beside it. Even just two visually pleasing buttons, “Subscribe to our news feeds!” and “What is a news feed?” by its side would do the trick.

All in all though, kudos to the web strategy team for logically organizing the feeds as a first step.