I recently came across this interesting anti-smoking advertisement (see video below) from the Thai Health Promotion Foundation. What I love about it is that it clearly demonstrates that “outreach”/ “public education” / “communication” alone is often not enough to change behaviour.
What if the target audience already knows how bad smoking is? Specifically how bad it is for them. What if they can already recite all the symptoms and potential life-threatening implications? The last thing they need is another message with yet another reason why they shouldn’t smoke. What they need is a “mirror”… Continue reading “Information alone does not change behaviour”
The first phase of our project in Tanzania is now over. What an experience.
What are we doing there exactly? I can’t provide details at this point, however what I can say is that we’re working with the Ethics Division of the President’s Office, Public Service Management (PO-PSM) to develop a social marketing/behaviour change program to advance Ethics change in the public service. Our role is essentially to lead and educate the Tanzanian team responsible for ethics in the preparation of a social marketing strategy and program materials to support the implementation and evaluation of a pilot, facilitate the development and utilization of evaluation tools and help develop the means through which feedback will be obtained. Continue reading “Asante Sana Tanzania!”