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Tag: Canada

Segmenting Audiences for Social Media Engagement

To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments)  and then prioritized accordingly (target audience). Unfortunately, for most government organizations, a comprehensive market segmentation study is rarely a top priority. As a result, many public sector marketing initiatives are not optimized for maximum impact.

Doing things differently in government

Two weeks ago I managed to seriously fracture my humerus bone. I had to have surgery to put a titanium plate with 8 screws into my arm so that the bone could heal properly over the course of the next 6 months. While the benefit of having surgery after a fracture is not having to wear a cast, the discomfort and limited mobility is quite similar. After 4 days at the hospital I thought I was ready to go back to my regular routine (those that know me also know that inactivity is not exactly my friend).

Goodbye Telephone

It has been exactly one month since my wife and I decided to join the 1 in 7 Canadians (or two million homes) without a landline.  The funny thing is, I completely forgot I ditched it until I was reminded by stumbling across a recent article on the topic. Apparently by the end of 2014, according to a survey by the Convergence Consulting Group, 26 per cent of Canadian homes will have only mobile phone service.