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Tag: canadian

Government Videos Wiki List Experiment

Last year I created a simple Google Spreadsheet (essentially a wiki list) for Canadian public servants to input their organization’s mobile website and/or app so that others could see who was doing what. I made this spreadsheet public, allowed anyone to edit, and housed it under the “” URL. Since that time, many government folks have let me know that thanks in part to this resource (and a subsequent presentation I put on SlideShare) , they were able to build a stronger case within their own department to address the rapidly evolving mobile space and content consumption habits of Canadians. I’m glad I could be of assistance.

2009 Social Media User Segments

A while back I read the book “Groundswell” by Charlene Li and Josh Bernoff from Forrester Research. I was very impressed at the time, with what seemed to be the most comprehensive analysis of social media user segments available, explained very nicely in a book. I have since used many of their graphs and diagrams in my presentations, however I always wished that there was a better way to use their research. Naturally, this goldmine of data was bound to evolve into something more interactive, customizable and useful for people actually trying to apply it. Enter the Consumer Profile Tool (below), now with 2009 data, including Canadian statistics!