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Tag: commercials

COVID-19 Commercials – A united message or simply a lack of creativity?

You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. Empty roads, parked airplanes, deserted cities, playgrounds with no kids, you name it. If the location once had people in it, it is now being shown as empty with some sombre piano music concurrently nourishing our auditory senses and reminding us what we are all missing. Each commercial then shifts gears and moves into a more positive tone, usually mentioning the fact that we are all in this together and encouraging us that the proverbial light at the end of the tunnel will soon be visible. Most end off with thanks and appreciation for our health care workers (well-deserved, of course).