Skip to content

Tag: comscore

Why internet users and social media users will soon be the same thing

According to Internet World Stats, there are now 2.3 Billion Internet users on our planet. That’s approximately 33% of the world’s population. Growth over the last decade has been registered at 528%. The growth rate is only expected to increase during this decade.

With that in mind, consider these recent ComScore findings:

In October 2011, 1.2 billion users around the world visited social networking sites. Most notably, nearly 1 in every 5 online minutes is now spent in social networks.

CMA Mobile Marketing Conference Debrief

Last week I attended the CMA Mobile Marketing Conference in Toronto. Here are some of my condensed notes and key takeaways:

  • Less than 1% of all websites are mobile enabled and yet in 2011 most people access the internet via a mobile device. <–Please read that again.
  • 3/10 Canadians have smartphones, however the key thing to pay attention to is the drastically rising adoption rate (over 90%/year).
  • 9/10 high income earning Canadians have smartphones.
  • 50% of Twitter use occurs on mobile devices.
  • On average, Americans spend 3 hours a day on their mobile device.
  • Half of all local searches occur on a mobile device.
  • The definition of mobile has evolved. Focus should be on understanding that people want contextually relevant content on the go.
  • Magic mirrors are coming. Watch “The Future of Screen Technology“.