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Tag: context

Semantic confusion surrounding modern marketing

lady There are numerous marketing terms that are being misused so often these days that I often find it necessary to give a quick lecture on semantics before presenting, training or consulting with clients. If this is not done from the get-go, then consensus within a group is nearly impossible to attain. Even if two people fundamentally agree on something, they have no way of knowing due to the fact that their initial paradigms are different. A great visual example of this is the famous illustration of the old lady/young lady I have included in this post.

The importance of “context”

It’s official, “context” is my favourite word of the year.

This old classic has had a huge comeback for me. I’ve noticed myself using it more and more in all of my various presentations.

  • Wikipedia defines it as: “the surroundings, circumstances, environment, background, or settings which determine, specify, or clarify the meaning of an event.”
  • Websters defines it as: “the parts of a discourse that surround a word or passage and can throw light on its meaning”

It is my strong belief that when context is not set right from the get go, you will not get your message across. Most people don’t realize just how limiting human languages are.