marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively
international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0
Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world
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Whenever I come across a new open data /app contest initiative specific to Canada, I feel it’s part of my duty to spread the word. I’ve mentioned this before in my post “How using a marketing approach can help open data” , and I encourage any of you interested in advancing this field to do the same.
One of the biggest barriers to the growth of the open data movement in my opinion is that nearly every open data related meeting/event is still comprised primarily of data geeks and app developers. The language that is used by this community (e.g. machine readable data, open access, genomes, geo-spatial, etc…) confuses the typical non-geek beyond hope. If you don’t capture the minds of the non-geeks out there to stimulate demand, how on earth are open data initiatives (e.g. data.gov and data.gc.ca) going to stay alive?
As promised, here is the latest from my “Learn in 60 Seconds” video series. Lesson #3: How to get psychographic statistics from Facebook. Let me know what other videos you would like to see in the future.
