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Tag: debate

Corporate vs Professional Individual Twitter Accounts

I’m having a challenge. I know I’m not the only one since this is a much discussed problem among various organizations in our field. I’m pretty sure there is no “one-size-fits-all” solution but I’d love to hear your suggestions.

Our consulting organization CEPSM has a Twitter account (@cepsm); and so do nearly all of the consultants that work here. That being said, we all primarily use our individual Twitter accounts (e.g. @mikekujawski) to build community around our passion/business since individual accounts always beat corporate accounts when it comes to building and fostering professional relationships. So the question is, what is the point of using the CEPSM corporate account when we are all actively involved in two-way business engagement on the same topic via our individual professional accounts?

My response to the Twitter debate on the NYT and New Yorker Blogs

Chain of events:

  1. George Packer rants about Twitter on his New Yorker blog
  2. Nick Bilton from the NYT Bits Blog rants about George Packer’s blog post
  3. Both blog posts (especially Nick Bilton’s) generate a mass of comments illustrating the social media digital divide that still exists in our society.

My response, which I posted on both blogs: